Get Litty Smoke Shop” | Full Brand Identity & Illustrative System > Conceptualized and developed a complete visual identity for Get Litty Smoke Shop on Dewey Avenue, Rochester, NY. The centerpiece of this branding is a custom illustrative character designed to reflect a modern, urban aesthetic. This visual language was seamlessly applied across multiple touchpoints, including a large-scale illustrated storefront sign, retail merchandise, and digital assets. By creating a character that resonates with the target clientele, I successfully translated the shop’s unique vibe into a comprehensive and memorable commercial presence.
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Designed complete visual branding from concept to application for a retail establishment on Dewey Avenue. Created custom, large-format illustrative character designs for the storefront signage, prioritizing high visibility and street-level appeal. Executed a unified design system that integrated custom illustration, typography, and color palette across all platforms, including a prominent exterior sign, website branding (mocked up), and apparel graphics Focused on creating a distinct retail personality to differentiate the brand within the competitive local market.
melvinmorris
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melvinmorris
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